---
title: "Web Analytics for ChatGPT with HitKeep | HitKeep"
description: "Analyze scoped HitKeep traffic, campaigns, ecommerce, and AI visibility in ChatGPT with first-party skills and read-only MCP access."
canonical: "https://hitkeep.com/use-cases/chatgpt-web-analytics/"
---

# Web Analytics for ChatGPT with HitKeep

Bring aggregate HitKeep reports into a ChatGPT conversation when you need to explain a campaign result, investigate a traffic change, or prepare a concise reporting update. The MCP connection limits the data available to the sites you authorize; the first-party skills help ChatGPT interpret that evidence.

[Set up HitKeep in ChatGPT →](https://hitkeep.com/guides/integrations/chatgpt/)

![HitKeep ecommerce report with aggregate revenue, orders, products, and acquisition context](https://hitkeep.com/_astro/analytics-ecommerce.HaCTRp56_29oQEq.webp)

The assistant can work with aggregate reports such as ecommerce performance. It does not receive raw hit exports through MCP.

## Turn reporting questions into evidence

Start with a specific period and decision. For example: “Compare ecommerce performance for the last seven complete days with the previous seven. Separate changes in traffic volume from conversion and order value, and identify missing evidence.”

HitKeep’s five skills cover general analytics, traffic diagnosis, AI visibility, ecommerce, and tracking verification. Depending on the data you collect, ChatGPT can request traffic comparisons, page and source breakdowns, events, configured funnels, Web Vitals, imported Search Console rows, and AI visibility reports.

Keep limits visible in the answer. Imported Search Console rows are not live Google queries. AI crawler fetches are separate from AI-referred human visits. A correlation on the same path does not prove that a particular assistant answer caused a visit or purchase.

## A plugin for instructions, a connection for data

Download the [HitKeep Analytics 2.15.0 ZIP](https://github.com/HitKeep/hitkeep-assistant-plugins/releases/download/v2.15.0/hitkeep-analytics-2.15.0.zip), then use **Settings → Plugins → Browse catalog → Add → Upload plugin archive** in ChatGPT where this feature is available. Review the five skills and install the private plugin.

Next, add a **custom MCP server** using your instance’s canonical HTTPS endpoint from **Integration → Assistants**. Review the OAuth connection and approve only the team and sites needed for the work. The [ChatGPT guide](https://hitkeep.com/guides/integrations/chatgpt/) walks through the two steps separately.

The portable package is published for native installation. This is separate from a listing or approval in the universal ChatGPT/Codex directory. Installing it does not configure MCP or authorize data access. OAuth requires an instance with the 2.15.0 functionality; check [release availability and instance support](https://hitkeep.com/guides/security/oauth/#release-availability).

## Keep access under your control

![HitKeep connected application details showing its team, authorized sites, permissions, MCP resource, and revoke action](https://hitkeep.com/_astro/oauth-application-details.Dff9osOA_ZxrMMP.webp)

Review a connection’s site and resource binding in HitKeep, and revoke it when the reporting task is finished.

The MCP surface is read-only and aggregate-only. It does not expose dashboard sessions, billing, site administration, goal changes, or raw hit exports. HitKeep checks both the grant and your current site authority on requests.

Choose managed HitKeep Cloud in the EU or US before signup, or use your own HTTPS self-hosted endpoint. Connecting ChatGPT sends the authorized aggregate results to that assistant under its data handling rules; a HitKeep Cloud region does not establish the assistant provider’s processing region. Use [takeout](https://hitkeep.com/guides/data/takeout/) when you need portable files instead of assistant analysis.

Managed option

## Make analytics questions easier to investigate.

Start free in HitKeep Cloud with an EU or US region chosen before account creation. Install the skills and authorize your ChatGPT connection separately when OAuth is available on your instance.

[Start free in HitKeep Cloud](https://cloud.hitkeep.eu/signup?utm_source=hitkeep_docs&utm_medium=website&utm_campaign=cloud_signup&utm_content=chatgpt_integration_cta&plan=free&billing=monthly)[Self-host instead](https://hitkeep.com/guides/installation/)

## Related

- [ChatGPT installation and connection guide](https://hitkeep.com/guides/integrations/chatgpt/)
- [Official analytics Agent Skills](https://hitkeep.com/guides/integrations/hitkeep-agent-skills/)
- [Read-only MCP analytics and tool catalog](https://hitkeep.com/use-cases/read-only-mcp-server-web-analytics/)
- [Claude integration](https://hitkeep.com/use-cases/claude-web-analytics/) and [Codex integration](https://hitkeep.com/use-cases/codex-web-analytics/)