UTM Campaign Tracking in HitKeep
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You run paid ads, newsletters, and social campaigns across multiple channels and need to attribute traffic correctly. HitKeep automatically captures all five standard UTM parameters from incoming requests — no plugin, no configuration, no extra code required.
Supported Parameters
Section titled “Supported Parameters”| Parameter | Example | What it tracks |
|---|---|---|
utm_source |
google, newsletter |
Where the traffic came from |
utm_medium |
cpc, email |
The marketing channel |
utm_campaign |
spring-launch |
The specific campaign name |
utm_content |
hero-cta, sidebar-link |
Which ad or link was clicked |
utm_term |
web analytics |
The paid keyword |
How it Works
Section titled “How it Works”UTM parameters are read from the ? query string of the page URL sent with each hit. The hk.js snippet automatically forwards the full URL including query string when a user lands on your site.
For single-page applications, the tracker also keeps the initial UTM values in JavaScript memory for the current page runtime. That preserves campaign attribution across client-side route changes without writing UTM values to cookies, localStorage, IndexedDB, or a persistent retry queue.
No configuration is needed. UTM capture is active by default.
https://your-site.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=spring-launchHitKeep stores each parameter on the hit record and makes them available in the UTM view of the dashboard.
Use stable lowercase values where possible. For example, prefer newsletter over a mix of Newsletter, email-newsletter, and mailing_list. HitKeep reports the values it receives, so naming discipline makes campaign comparison cleaner.
Naming Examples
Section titled “Naming Examples”| Channel | Source | Medium | Campaign |
|---|---|---|---|
| Google Ads | google |
cpc |
spring-launch |
| Newsletter | newsletter |
email |
product-update |
| LinkedIn organic | linkedin |
social |
founder-post |
| Partner link | partner-name |
referral |
integration-launch |
| QR code flyer | print |
qr |
conference-2026 |
The UTM Dashboard
Section titled “The UTM Dashboard”Traffic tagged with UTM parameters appears in the UTM section of your dashboard, broken down by source, medium, campaign, content, and term.
Combine with Goals to measure which campaigns drive conversions, not just clicks.
For campaign reporting, pair the UTM dashboard with:
- Goals for conversion counts and conversion rates
- Funnels for drop-off after campaign landing
- QR Campaigns when offline material needs a trackable redirect
- Period-over-Period Comparison when a campaign replaces or repeats an earlier campaign
Built-in UTM Link Builder
Section titled “Built-in UTM Link Builder”HitKeep includes a UTM link builder directly in the dashboard — no need for external tools. Navigate to UTM → UTM Builder to generate tagged campaign URLs.
The builder:
- Pre-fills the website URL from any of your tracked sites
- Generates the tagged URL in real time as you type
- Copies the final URL to your clipboard with one click
Dashboard Workflow
Section titled “Dashboard Workflow”- Open UTM → UTM Builder and fill in your campaign details.
- Copy the generated URL and use it in your ad, email, or social post.
- Traffic will appear in the UTM tab, broken down by source, medium, and campaign.
- Combine with Goals to measure which campaigns drive conversions.
API Access
Section titled “API Access”UTM data is included in the raw hits endpoint:
curl "https://your-hitkeep.example/api/sites/{site_id}/hits?from=2025-01-01T00:00:00Z&to=2025-01-31T23:59:59Z" \ -b "hk_token=YOUR_SESSION_COOKIE"Each hit record includes utm_source, utm_medium, utm_campaign, utm_content, and utm_term fields when present.
Related
Section titled “Related”- Google Analytics Alternative for WordPress
- Goals
- Custom Events
- Tracker Architecture
- REST API Reference
Running multiple brands or ad accounts? HitKeep Cloud → offers multi-site management with unified UTM reporting.