Funnel Analytics and Drop-Off Tracking in HitKeep
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You need to understand where users abandon your signup flow, purchase process, or onboarding sequence — without sending that behavior data to a third-party analytics cloud. HitKeep’s funnel analytics run entirely on your server. Conversion intelligence stays in your database.
Funnel REST API Reference
Section titled “Funnel REST API Reference”Define a funnel with an ordered list of path and event steps through the generated API reference:
Steps are evaluated in order. A session must complete each step before being counted toward the next.
Common funnel examples:
| Funnel | Step 1 | Step 2 | Step 3 |
|---|---|---|---|
| Trial signup | /pricing |
/signup |
trial_start |
| Contact request | /services |
/contact |
form_submit |
| Ecommerce checkout | view_item |
begin_checkout |
purchase |
| Documentation adoption | /guides/installation/ |
/reference/configuration/ |
outbound_click |
Use path steps for page visits and event steps for actions that happen without a full navigation. A funnel can mix both.
Dashboard Workflow
Section titled “Dashboard Workflow”- Open your site in the dashboard.
- Navigate to Funnels.
- Click New Funnel and add at least two steps.
- The stats panel shows completion counts and conversion rates per step.
- The timeseries chart lets you track improvements after shipping changes.
- Use the audience panels to filter funnel reporting by page, source, device, country, city, provider, or ASN.
The dashboard includes these aggregate audience panels for funnel analysis:
| Panel | What it shows |
|---|---|
| Top pages | Pages visited by sessions in the selected funnel view |
| Top sources | Referrers for those sessions |
| Devices | Desktop vs. Mobile breakdown |
| Countries | Country distribution |
| Cities | City distribution from derived IP metadata |
| Providers | Network provider distribution from derived IP metadata |
| ASNs | Autonomous system distribution from derived IP metadata |
Click any row to apply a reversible filter. This lets you compare funnel progression by city, provider, and ASN without storing raw visitor IP addresses.
Deleting a funnel removes its definition and computed rollups. The underlying raw hit data is preserved — you can always define a new funnel over the same historical data.
How to read drop-off
Section titled “How to read drop-off”Start with the first step where the completion rate falls sharply. Then filter by source, device, country, city, provider, or ASN to see whether the drop-off is broad or concentrated in one traffic segment.
Good funnel fixes usually map to one of three causes:
- The page or event is not instrumented correctly.
- The user flow is confusing or technically broken.
- The traffic source is sending visitors who are not a good fit for the offer.
AI-referred visits and chatbot events can participate in funnels when they share the normal session/event model. Use this to compare whether assistant-origin traffic advances through pricing, signup, checkout, or support flows. AI crawler fetches are not human sessions, so they are reported in AI Visibility rather than funnel steps.
Related
Section titled “Related”- Google Analytics Alternative for WordPress
- Goals
- Custom Events
- AI Visibility Analytics
- AI Chatbot Analytics
- Data Takeout & Export
- REST API Reference
Funnel data is fully exportable at any time via the data takeout API. Query it with any analytics tool, migrate it to any platform — no lock-in. HitKeep Cloud → manages the infrastructure while keeping the same data portability.