Funnels

You need to understand where users abandon your signup flow, purchase process, or onboarding sequence — without sending that behavior data to a third-party analytics cloud. HitKeep's funnel analytics run entirely on your server. Conversion intelligence stays in your database.

Funnel analytics — step completion rates and drop-off, stored on your own server.

Funnel REST API Reference

Define a funnel with an ordered list of path and event steps through the generated API reference:

• List funnels
• Create a funnel
• Get funnel stats
• Get funnel timeseries
• Delete a funnel

Steps are evaluated in order. A session must complete each step before being counted toward the next.

Dashboard Workflow

1. Open your site in the dashboard.
2. Navigate to Funnels.
3. Click New Funnel and add at least two steps.
4. The stats panel shows completion counts and conversion rates per step.
5. The timeseries chart lets you track improvements after shipping changes.
6. Use the audience panels to filter funnel reporting by page, source, device, country, city, provider, or ASN.

The dashboard includes these aggregate audience panels for funnel analysis:

Panel	What it shows
Top pages	Pages visited by sessions in the selected funnel view
Top sources	Referrers for those sessions
Devices	Desktop vs. Mobile breakdown
Countries	Country distribution
Cities	City distribution from derived IP metadata
Providers	Network provider distribution from derived IP metadata
ASNs	Autonomous system distribution from derived IP metadata

Click any row to apply a reversible filter. This lets you compare funnel progression by city, provider, and ASN without storing raw visitor IP addresses.

Deleting a funnel removes its definition and computed rollups. The underlying raw hit data is preserved — you can always define a new funnel over the same historical data.

AI-referred visits and chatbot events can participate in funnels when they share the normal session/event model. Use this to compare whether assistant-origin traffic advances through pricing, signup, checkout, or support flows. AI crawler fetches are not human sessions, so they are reported in AI Visibility rather than funnel steps.

Related

• Google Analytics Alternative for WordPress
• Goals
• Custom Events
• AI Visibility Analytics
• AI Chatbot Analytics
• Data Takeout & Export
• REST API Reference

Funnel data is fully exportable at any time via the data takeout API. Query it with any analytics tool, migrate it to any platform — no lock-in. HitKeep Cloud → manages the infrastructure while keeping the same data portability.