Use this template when an SEO agency needs to turn HitKeep AI Visibility data into a client-ready report about crawler activity, AI-referred visits, and follow-up work.
The report should explain what was observed, what it means, and what the client should change next. Keep crawler fetches separate from AI-referred visits, rankings, citations, and conversions.
1. Executive summary
Answer which AI systems fetched the site, which pages later received AI-referred human visits, which pages look like opportunities, and which technical issues should be fixed first.
OpenAI and Perplexity fetched 38 unique paths this month. Eleven of those paths later received AI-referred visits. The strongest overlap was on product comparison pages. Three docs paths returned 404s to AI crawlers and should be redirected or restored.2. Discovery table
Use the AI Visibility fetch analytics to show crawler demand.
| Page or section | Assistant family | Fetches | Errors | Note |
|---|---|---|---|---|
| /guides/ | OpenAI | 42 | 0 | Strong discovery |
| /pricing | Perplexity | 9 | 0 | Watch for downstream visits |
| /old-docs/ | Anthropic | 7 | 4 | Fix redirects |
3. Referral table
Use normal traffic analytics to show human visits from AI assistants.
| Page | AI-referred visits | Goal events | Note |
|---|---|---|---|
| /compare/ | 12 | 2 | Keep fresh |
| /pricing | 4 | 1 | Add stronger answers |
| /docs/setup | 3 | 0 | Add next step CTA |
4. Opportunity pages
Use the correlation report to find pages that AI systems fetch but that do not yet show much downstream AI-referred traffic.
- Improve the title and summary for readers.
- Make the page’s main answer easy to find.
- Update stale content.
- Fix 4xx or 5xx responses.
- Add internal links from related pages.
- Add a clearer conversion path.
5. Technical fixes
Avoid claiming that a fix will create AI referrals. Phrase it as improving the page availability and clarity for systems that already request it.
- Restore missing pages.
- Add redirects.
- Reduce server errors.
- Unblock important crawl paths if policy allows it.
- Keep canonical URLs stable.
6. Google Search notes
Google says generative AI features in Search still depend on normal Search systems and helpful, reliable, people-first content. Treat HitKeep as reporting evidence for crawler interest, downstream visits, and follow-up work.
- Do not report crawler fetches as sessions, rankings, citations, or conversions.
- Do not promise that a page will appear in AI Overviews or AI Mode.
- Do not recommend llms.txt, chunking, special AI schema, or AI-only rewrites as Google Search tactics.
- Recommend normal improvements instead: clear visible text, crawlable pages, page experience, stable internal links, accurate structured data, and useful media where it helps readers.