Use this template when an SEO agency needs to turn HitKeep AI Visibility data into a client-ready report.
The report should explain what was observed, what it means, and what the client should change next. Keep crawler fetches separate from AI-referred visits.
1. Executive summary
Answer which AI systems fetched the site, which pages later received AI-referred human visits, which pages look like opportunities, and which technical issues should be fixed first.
OpenAI and Perplexity fetched 38 unique paths this month. Eleven of those paths later received AI-referred visits. The strongest overlap was on product comparison pages. Three docs paths returned 404s to AI crawlers and should be redirected or restored.2. Discovery table
Use the AI Visibility fetch analytics to show crawler demand.
| Page or section | Assistant family | Fetches | Errors | Note |
|---|---|---|---|---|
| /guides/ | OpenAI | 42 | 0 | Strong discovery |
| /pricing | Perplexity | 9 | 0 | Watch for downstream visits |
| /old-docs/ | Anthropic | 7 | 4 | Fix redirects |
3. Referral table
Use normal traffic analytics to show human visits from AI assistants.
| Page | AI-referred visits | Goal events | Note |
|---|---|---|---|
| /compare/ | 12 | 2 | Keep fresh |
| /pricing | 4 | 1 | Add stronger answers |
| /docs/setup | 3 | 0 | Add next step CTA |
4. Opportunity pages
Use the correlation report to find pages that AI systems fetch but do not appear to send visits to yet.
- Improve title and summary.
- Add direct answers near the top.
- Update stale content.
- Fix 4xx or 5xx responses.
- Add internal links from related pages.
- Add a clearer conversion path.
5. Technical fixes
Avoid claiming that a fix will create AI referrals. Phrase it as improving the page availability and clarity for systems that already request it.
- Restore missing pages.
- Add redirects.
- Reduce server errors.
- Unblock important crawl paths if policy allows it.
- Keep canonical URLs stable.