AI Visibility Pilot Kit for SEO Agencies
Section titled “AI Visibility Pilot Kit for SEO Agencies”The agency pilot kit is a short path for SEO agencies that want to test AI visibility analytics with one real client site.
The goal is one useful client-facing insight after 14 days.
Who it is for
Section titled “Who it is for”- SEO agencies with content-heavy client sites.
- B2B teams where comparison, docs, or pricing pages matter.
- Publishers and resource sites that expect AI discovery.
- Agencies already reporting on organic traffic, content decay, or technical SEO.
Avoid the pilot when the site has almost no public content, no access to server or edge logs, or no way to install the browser tracker.
What the pilot includes
Section titled “What the pilot includes”- One HitKeep Cloud workspace and one client site.
- hk.js browser tracking.
- A scoped API client for server-side AI fetch ingest.
- AI crawler fetch reporting and AI-referred visit reporting.
- Fetch-to-visit correlation.
- A client report based on the AI visibility reporting template.
Required setup
Section titled “Required setup”AI crawler visibility requires a server-side feed. Pick the path the client can actually operate.
| Site setup | Recommended feed |
|---|---|
| CloudFront or S3 static site | CloudFront logs to Lambda |
| nginx or Caddy | Access log forwarder |
| App server | Middleware or scheduled log job |
| Custom edge | Edge log parser |
14-day workflow
Section titled “14-day workflow”| Day | Work |
|---|---|
| 1 | Create cloud workspace, site, and scoped API client |
| 1 | Install hk.js or the WordPress plugin |
| 1–2 | Connect the server-side AI fetch feed |
| 3 | Confirm fetch records arrive in the AI Agents Crawlers tab |
| 7 | Check early failure hotspots and crawler mix |
| 14 | Review correlation, opportunity pages, and AI-referred visits |
Client report outline
Section titled “Client report outline”- What was installed: browser tracking plus the chosen server-side AI fetch feed.
- Which AI systems fetched the site during the pilot.
- Which paths received AI-referred human visits.
- Where crawler errors or slow responses appeared.
- Which pages deserve content, technical, or internal-link work next.
Keep the report factual. A crawler fetch is evidence of crawler access, not proof of ranking, citation, or generated-answer inclusion.
Success criteria
Section titled “Success criteria”- A page AI systems fetch often.
- A fetched page that later receives AI-referred visits.
- A page with crawler errors worth fixing.
- A content section that gets AI interest but weak downstream visits.
- A client-ready recommendation for the next month.
When to extend the pilot
Section titled “When to extend the pilot”Extend beyond 14 days when the site has low traffic, a slow publishing cadence, or only occasional AI crawler activity. The setup is still useful, but correlation needs enough visits and fetches to avoid reading too much into a small sample.