New HitKeep 2.7 is out. Read the release notes
HitKeep is open-source, self-hosted web analytics that shows you visitors, conversions, and the traffic AI sends or takes away, all in one clean dashboard. No cookies by default, nothing shared with ad networks. Start in our EU or US cloud, or run it on your own server.
Free plan · No credit card required · EU or US data region
This is the real product embedded live, not a screenshot. Click around and explore traffic, conversions, AI visibility, and search queries, all in one place.
Deployment
HitKeep Cloud and self-hosted HitKeep are the same product with the same dashboards. The only difference is who does the maintenance.
We run the binary, you read the dashboards. Pick your region at signup, and your data never leaves it.
One binary on your hardware. Your data sits in a DuckDB file you can back up
with cp.
Open exports in JSON, CSV, and Parquet mean you can move between the two later, in either direction.
Product
Goals, multi-step funnels, ecommerce revenue, and UTM attribution live in the same dashboard as your traffic. No tag manager, no second event pipeline, no per-event pricing.
Ecommerce and conversion analytics
HitKeep tracks AI crawler fetches and AI-referred visits next to your regular traffic, and imports Google Search Console query data so search and AI discovery sit side by side.
How AI Overviews change your traffic
Scheduled email digests, shareable read-only dashboards, a REST API, and a governed read-only MCP server for approved assistants, all behind the same site and team permissions.
Analytics access for AI assistants
hk.js records outbound clicks, file downloads, and form submissions out of the box, without ever storing form contents. Cookieless event tracking
Default tracking sets no cookies and avoids personal identifiers, keeping privacy-first analytics simple to implement. Privacy-first analytics
Hardware-key login, role-based access, team isolation, and audit logs ship in the core product, on every plan and every deployment.
Your full analytics history exports to JSON, CSV, or Parquet whenever you want it. Migrate, audit, or archive without asking permission.
Scoped tokens give approved assistants aggregate answers about traffic, events, and conversions, never write access. MCP analytics access
A first-party WordPress plugin and a documented REST API cover the common integration paths. WordPress analytics
Self-Hosting
No database to provision, no queue to configure, no docker-compose file to maintain. The architecture really is this small.
One Linux binary for amd64 and arm64. No runtime, no package manager, no container required.
curl -L .../hitkeep-linux-amd64 -o hitkeep && chmod +x hitkeepTwo flags get you to production. The configuration reference covers the rest. DuckDB and NSQ are already embedded.
./hitkeep -public-url="https://analytics.example.com" -jwt-secret="..."Add the snippet. Pageviews, outbound clicks, downloads, and form submissions start flowing immediately.
<script async src="https://analytics.example.com/hk.js"></script>Privacy & Compliance
Default tracking avoids cookies and unnecessary personal identifiers, reducing the implementation overhead of privacy-first analytics.
The server process never phones home. Traffic data, accounts, and reports stay under your control unless you export them.
Self-host on your own infrastructure, or pin your Cloud region to the EU. HitKeep is built with the GDPR in mind, and the trade-offs are documented.
The full codebase is MIT licensed, so procurement, security, and engineering can read exactly what runs in production.
Cloud Pricing
Every plan includes the full product: goals, funnels, automatic events, Search Console import, email reports, and API access. Plans differ on retention and limits, not features.
€0 forever
€15 /month
€39 /month
Self-hosting is free, forever. HitKeep is MIT-licensed software, not a trial.
FAQ
Yes. HitKeep covers pageviews, events, goals, funnels, ecommerce, and UTM attribution without cookies or third-party data sharing, and it imports Google Search Console data so query-level search reporting moves with you. The difference is operational: one binary instead of a hosted suite, with your data in a DuckDB file you own. See the self-hosted GA4 alternative guide.
Yes. HitKeep ships as one static Go binary with DuckDB and NSQ embedded, so there is no database server or queue competing for memory. Linux builds are available for amd64 and arm64, which covers most VPS providers and the Raspberry Pi. The installation guide takes about five minutes.
Default tracking sets no cookies and avoids personal identifiers, which removes the most common trigger for consent banners. Whether your specific configuration requires one is a legal assessment only your team can make. HitKeep documents exactly what it stores so that assessment is straightforward. More in privacy-first web analytics.
Mostly in what you have to operate. Plausible runs on ClickHouse and Postgres, Umami needs Postgres or MySQL, and Matomo needs MySQL and PHP. HitKeep embeds its database (DuckDB) and queue (NSQ) in a single binary, so self-hosting means running one process. Importers for Plausible and Simple Analytics are built in if you are migrating.
You pick the region at signup, EU or US, and your data stays pinned there, including backups. If you ever want to leave, your full history exports to JSON, CSV, or Parquet. Details on EU and US cloud analytics.
DuckDB is an embedded
analytical database: column-oriented query speed without a separate server process. For
the data volumes most sites produce, it answers dashboard queries in milliseconds while
keeping the deployment a single file on disk you can back up with cp.
Create a free Cloud account in a pinned EU or US region, or download one binary and self-host tonight.