Ecommerce and Conversion Analytics
HitKeep reports conversion activity across goals, funnels, ecommerce events, automatic events, and UTM attribution so teams can inspect outcomes without adopting a heavier analytics stack.
Goals, funnels, ecommerce events, UTM attribution, automatic interaction events, scheduled reports, and exports in one analytics product.
Best fit
Section titled “Best fit”Use this path when you need:
- goal conversion reporting
- multi-step funnel drop-off analysis
- ecommerce events such as
purchase,begin_checkout,add_to_cart, andview_item - UTM campaign attribution
- automatic outbound click, file download, and form-submit events
- AI-referred and chatbot-assisted conversion context when those visits or events are present
- weekly reports and shareable dashboards for stakeholders
Conversion workflows
Section titled “Conversion workflows”
Use goals for the outcomes that matter most, such as a thank-you page or a named event. Use funnels when the question is where people abandon a sequence.
AI-referred visitors can move through the same goals, funnels, and ecommerce reports as any other visitor. On-site assistants can send assistant.goal_assisted or ecommerce events when the product needs chatbot-assisted conversion reporting.
Ecommerce event facts
Section titled “Ecommerce event facts”HitKeep’s focused ecommerce reporting expects GA4-inspired event names. Use Facts and Limits for broader runtime, privacy, and export facts.
| Event | Typical use |
|---|---|
view_item | Product detail or item view |
add_to_cart | Cart add action |
begin_checkout | Checkout start |
purchase | Completed order or revenue event |
HitKeep covers revenue, order, product, source, goal, and funnel reporting. It does not replace an attribution suite for multi-touch ad modeling, incrementality, media mix modeling, or warehouse-first customer journey analysis.
Start path
Section titled “Start path”Run HitKeep beside your current analytics for a few weeks. Compare whether the dashboard, events, goals, funnels, ecommerce reports, and email digests answer the weekly reporting questions before removing old tags.