Ecommerce and Conversion Analytics
HitKeep reports conversion activity across goals, funnels, ecommerce events, automatic events, and UTM attribution so teams can inspect outcomes without adopting a heavier analytics stack.
Goals, funnels, ecommerce events, UTM attribution, automatic interaction events, scheduled reports, and exports in one analytics product.
Best fit
Section titled “Best fit”Use this path when you need:
- goal conversion reporting
- multi-step funnel drop-off analysis
- ecommerce events such as
purchase,begin_checkout,add_to_cart, andview_item - UTM campaign attribution
- automatic outbound click, file download, and form-submit events
- AI-referred and chatbot-assisted conversion context when those visits or events are present
- weekly reports and shareable dashboards for stakeholders
Conversion workflows
Section titled “Conversion workflows”
Use goals for the outcomes that matter most, such as a thank-you page or a named event. Use funnels when the question is where people abandon a sequence.
AI-referred visitors can move through the same goals, funnels, and ecommerce reports as any other visitor. On-site assistants can send assistant.goal_assisted or ecommerce events when the product needs chatbot-assisted conversion reporting.
Start path
Section titled “Start path”Run HitKeep beside your current analytics for a few weeks. Compare whether the dashboard, events, goals, funnels, ecommerce reports, and email digests answer the weekly reporting questions before removing old tags.