Goal Conversion Tracking in HitKeep

You want to track real conversions without adding another external analytics service. Goals in HitKeep let you measure meaningful actions (event-based or path-based) directly inside your instance.

Goals dashboard — path and event conversions tracked entirely on your server.

Use the generated API reference for goal management:

• List goals
• Create a goal
• Delete a goal
• Get goal timeseries

Goal Types

• Path goal: counts sessions that hit a specific path (e.g. /pricing).
• Event goal: counts sessions that emit an event name (e.g. signup).

Use path goals when the conversion is represented by a URL, such as /thank-you, /checkout/success, or a documentation signup page. Use event goals when the conversion happens inside a page, modal, checkout, embedded form, or product flow where the URL does not change.

Common goal examples:

Goal	Recommended type	Example
Contact form submission	Event	form_submit or lead_form_submit
Newsletter signup	Event	newsletter_signup
Pricing page reached	Path	/pricing
Trial started	Event or path	trial_start or /signup/complete
Purchase completed	Event	purchase
AI assistant helped conversion	Event	assistant.goal_assisted

Dashboard Workflow

1. Open your site in the dashboard.
2. Navigate to Goals.
3. Create a new goal (path or event).
4. The goal appears in KPIs, charts, and the goal results table.
5. Use the audience panels to filter goal reporting by page, source, device, country, city, provider, or ASN.

The dashboard includes these aggregate audience panels for goal analysis:

Panel	What it shows
Top pages	Pages visited by sessions in the selected goal view
Top sources	Referrers for those sessions
Devices	Desktop vs. Mobile breakdown
Countries	Country distribution
Cities	City distribution from derived IP metadata
Providers	Network provider distribution from derived IP metadata
ASNs	Autonomous system distribution from derived IP metadata

Click any row to apply a reversible filter. This lets you compare goal conversion by city, provider, and ASN without storing raw visitor IP addresses.

How goals relate to events and funnels

Goals answer “did this outcome happen?” Funnels answer “where did people drop out before this outcome?” Events provide the raw named actions that event goals and funnel steps can use.

For a SaaS signup flow, a typical setup is:

1. Create an event goal for trial_start.
2. Create a funnel with steps for /pricing, /signup, and trial_start.
3. Use UTM filters to compare campaign quality.
4. Use source, country, city, provider, and ASN filters to spot traffic segments that convert or stall.

AI and assistant conversions

Goals also work with AI-related traffic. Use path goals or event goals to see whether AI-referred visits reach important pages, and use assistant.goal_assisted events when an on-site chatbot contributes to a conversion.

Related

• Google Analytics Alternative for WordPress
• Configuration Reference
• AI Visibility Analytics
• AI Chatbot Analytics
• REST API Reference

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