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If you are comparing HitKeep and Clamp, the real question is not “which tool has the longest feature list?”
The real question is: who should own the analytics workflow?
Clamp is built around an AI coding agent that queries, diagnoses, and changes analytics setup from chat. HitKeep is built around dashboards, reports, exports, and permissions that teams use directly, with optional read-only MCP access for approved assistants and internal tools.
Choose HitKeep if you want self-hosted or managed EU/US analytics with MIT-licensed source, a single-binary runtime, embedded DuckDB and NSQ, dashboard-first reporting, read-only MCP for approved assistants, open exports, AI visibility analytics, chatbot analytics, ecommerce reports, Search Console aggregates, goals, funnels, automatic events, scheduled reports, and admin/security controls.
Choose Clamp if you want a SaaS analytics product whose main workflow happens in Claude Code, Cursor, Windsurf, or another MCP client, and you need published agent skills, agent-created funnels and alerts, cohort retention, A/B test analysis, error tracking, user journeys, live visitors, and alert workflows.
Fast validation path: start with HitKeep Cloud for one site and compare whether the dashboard, reports, read-only MCP analytics access, ecommerce reports, and open exports answer the weekly questions your team asks. Operator path: use the self-hosted installation guide when the main requirement is keeping analytics in infrastructure you control.
HitKeep belongs on the shortlist when the search is narrower than “Clamp alternative”:
The important difference is control. HitKeep keeps dashboard, REST API, MCP, exports, teams, and permissions inside one product boundary. The MCP route is intentionally read-only and aggregate-only.
| Capability | HitKeep | Clamp |
|---|---|---|
| Self-hosted | Single Go binary | Not documented |
| Managed cloud | EU or US region choice | EU-hosted |
| Source availability | MIT-licensed app source | SDK and skills public; hosted app source not documented |
| External services required for self-hosting | None for core analytics | SaaS service |
| Human dashboard | Yes | Claims “No dashboards” as a product posture |
| Analytics MCP server | Optional, read-only, aggregate-only | Core workflow |
| MCP authentication model | API client bearer tokens, scoped by site permissions | Remote MCP with OAuth from dashboard |
| MCP write tools | No | Funnel and alert write workflows documented |
| Claude / Cursor analytics questions | Yes, through MCP clients | Yes, primary positioning |
| Agent skills package | No published HitKeep skills package | Yes, six model-invoked skills documented |
| Automatic pageviews and sessions | Yes | Yes |
| Web Vitals analytics | Yes, opt-in | Not documented |
| First-party WordPress plugin | Yes | Vendor-specific |
| Automatic outbound/download/form events | Yes | SDK extensions cover outbound links and downloads; form submits not shown in public quick start excerpt |
| Custom events | Yes | Yes, typed by event schema |
| Event property breakdowns | Yes | Yes |
| Funnels | Yes | Yes |
| QR campaigns | Yes | Not documented in reviewed sources |
| Ecommerce / revenue reporting | Yes | Yes, Money-typed revenue |
| Server-side tracking | Yes | Yes |
| Google Search Console Search Analytics import | Yes, aggregate rows only | Not documented |
| AI visibility analytics | Yes | Not documented |
| On-site AI chatbot analytics | Yes | Not documented |
| Cohorts and retention | No | Yes |
| A/B test analysis | No | Yes |
| Error tracking | No first-class error product | Yes |
| User journeys | No raw visitor journey report | Yes |
| Live visitors | Limited live visitor count in MCP overview | Yes, live visitor tools documented |
| Alerts | Scheduled email reports, no metric-alert product | Yes |
| Scheduled reports | Yes, email reports | Yes, weekly summary workflow documented |
| Open exports | JSON, CSV, Parquet, NDJSON, XLSX surfaces | Not documented as open takeout |
| WebAuthn passkeys + TOTP MFA | Yes | Not documented |
| Team-owned API clients | Yes | Not documented |
| Admin/system status | Yes | Not documented |
Clamp is a hosted analytics product. Its public pages describe EU-hosted infrastructure and a remote MCP setup scoped to a project.
HitKeep can run as:
The self-hosted runtime is one Go binary with embedded DuckDB and NSQ. No PostgreSQL, ClickHouse, Redis, Kafka, or external queue is required for core analytics. That matters when the analytics tool itself must pass infrastructure, procurement, or network review.
Clamp’s strongest message is that you do not need dashboards or query builders. That is a good fit for teams that want the agent to be the main analytics interface.
HitKeep keeps the dashboard as the primary operating surface:
MCP adds assistant access to that product. It does not replace the product.
HitKeep MCP uses API client bearer tokens. Tokens can be personal or team-owned, scoped to specific sites, and revoked through the same API client lifecycle as other integrations.
The MCP server is read-only:
It does not create funnels, create alerts, mutate goals, expose raw hit exports, manage sites, touch billing, or perform instance administration.
That is intentionally narrower than Clamp. It is also easier to explain to security reviewers.
Clamp is clearly focused on AI-assisted analysis. HitKeep also measures AI-origin activity:
Read the AI visibility analytics guide and AI chatbot analytics guide if the question is not just “can an agent ask analytics questions?” but “can we measure how AI systems find and affect our site?”
HitKeep includes open exports and takeout so teams can move, audit, archive, or analyze their data outside HitKeep.
Managed cloud removes operating work. It does not make the data model opaque. Self-hosting keeps the database files and export paths under your control.
Clamp’s public pages are centered on Claude Code, Cursor, Windsurf, OpenAI, Copilot, and MCP clients. The documented workflow is: ask in chat, have the agent query analytics, diagnose the change, and then ship or monitor the fix.
If your team wants analytics to live primarily in the coding agent, Clamp is ahead of HitKeep’s current MCP surface.
Clamp documents MCP tools for traffic overview, time series, comparisons, live visitors, breakdowns, page engagement, events, observed event schema, revenue, paths, user journeys, funnels, cohorts, errors, and alerts.
HitKeep MCP is narrower by design. It covers aggregate site overview, event names and breakdowns, ecommerce, AI visibility, imported Search Console reports, docs, and help resources.
Clamp documents six model-invoked analytics skills that teach an agent how to diagnose traffic changes, judge channel quality, read metrics in context, author event schemas, and avoid common funnel mistakes.
HitKeep does not currently publish an equivalent analytics-skills package.
Clamp publicly documents:
Do not treat HitKeep as a replacement for those workflows today.
Use Facts and Limits before citing HitKeep runtime or privacy claims from this comparison.
| Check | HitKeep fact |
|---|---|
| Deployment model | Self-hosted single Linux binary or managed EU/US cloud |
| External services | Embedded DuckDB and NSQ; no PostgreSQL, Redis, Kafka, ClickHouse, separate queue, cache, or database service for core analytics |
| Binary size and memory | Current Linux release binaries are about 100 MB; recent HitKeep Cloud checks showed about 205-769 MiB of memory use |
| Storage and backups | DuckDB files live under the configured data directory; multiteam deployments include tenants/*/hitkeep.db |
| Privacy behavior | hk.js sets no analytics cookies, uses sessionStorage for session continuity, and respects DNT unless configured otherwise |
| Automatic events | outbound_click, file_download, and form_submit |
| Exports and non-replacements | JSON, CSV, Parquet, NDJSON, and XLSX where supported; HitKeep does not replace enterprise attribution, CMP, SIEM, CRM, warehouse, feature flag, or experimentation workflows |
Be explicit before switching from Clamp or choosing between the two:
If those are the reason you are evaluating Clamp, Clamp is the better fit.
Choose HitKeep when:
Choose Clamp when:
Yes, if the real requirement is sovereign web analytics with optional AI assistant access. HitKeep is stronger on self-hosting, EU / US region choice, open source auditability, dashboards, exports, admin controls, and read-only governed MCP. Clamp is stronger when the agent is meant to be the primary analytics interface.
Yes. HitKeep includes an optional analytics MCP server for AI assistant analytics access from tools that support Streamable HTTP MCP. Claude, Cursor, and other MCP clients can query approved aggregate analytics when configured with a scoped API client token.
No. HitKeep MCP is read-only. It does not create funnels, alerts, goals, sites, billing changes, or admin actions. Use the dashboard and REST API for normal product workflows.
Clamp documents agent skills, write-capable MCP workflows, OAuth remote MCP setup, cohorts and retention, A/B test analysis, error tracking, user journeys, live visitors, and alerts. HitKeep does not currently match those workflows.
Yes. HitKeep Cloud gives you the same core analytics product in managed EU or US regions. Use it when you want the HitKeep ownership model without running updates, backups, SMTP, and day-two operations yourself.
